Bitter Betty

Skills: Branding, Package Design, Web Design, Advertising & Copywriting

​

Problem: Why are chocolate ads so sexy? Chocolate is often marketed towards women, including ideas of romanticism, desire, self-indulgence, and luxury; giving women a stereotype of untamed passions, excess, and self-indulgence. Women aren’t the only ones who eat chocolate. Most chocolate brands only target a small portion of their consumers.

​

Solution: Change the gender-binding stereotype associated with chocolate by creating a chocolate brand that reaches a more diverse audience.