EasyKind Medicare

Skill: Branding + Animation 
Copywriting: Claire Smith

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Mission Statement:
“We are passionate about helping those who are eligible for Medicare gain a better understanding
of their options, so they can have full autonomy of their decisions for what’s best for them now and
in the future.”
 

Problem: Medicare patients experience overwhelm and anxiety around how to approach this new phase of life. 

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Approach:

1. Meet people where they are by reflecting on their thoughts, feelings, and experiences. 

2. Help people understand what each part of Medicare offers, through outlining their differences.