UniTea

UNI TEA: Experience and enjoy teas of the world from your very own home.

 

Skills: Branding + Package Design

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Problem: After traveling to Hong Kong and Thailand, I fell in love with tea and realized the tea that I know can not compare to the different teas I’ve had while traveling. Submerging into a different culture promoted the challenge of introducing teas from around the world in the comfort of my own home.

 

Solution: Create a tea brand that allows the audience to both enjoy types of teas from around the world while learning a little about them from the comfort of their home. Packaging tea from iconic regions of the world opens up borders, bringing traditional flavors to their home. Create a set of tea boxes that could uniquely represent their origins but remain consistent with one brand.

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Approach: Using a postcard as a concept directly alludes to its international roots, uniquely representing its location. In an effort to give back and create sustainable packaging, packages would be made of recycled paper and printed on one sheet of paper. Then a portion of the proceeds would go to UNICEF.